Week 8

TFC futures for the Australian fashion industry

Do a SWOT analysis of your own personal design practice based on based on the Vaughn and Schmidt Design and Fashion in the Australian TCF industries report presented by Jenni today.

 Strengths

• To offer consumers quality garments made in Australia
• By keeping it local I have more control over the whole process
• Promoting local business
• No shipping costs
• No language miscommunication
• By keeping it local there will be better time efficiency.

 Weaknesses

• Not aware of quality production places in Australia so would need to test and evaluate different places first. This would take time and money.
• Would need to research costs.
• Not as many production facilities offered in Australian in comparison to over seas.  

 Opportunities

• Can identify the niche market more accurately in comparison to imported over seas labels.
• Can focus on the genuine needs desires and anxieties of an Australian within my niche market niche.
• Prove that there is originality and quality in design within Australia
• To contribute in creating an Australian look and fashion culture
• Embrace inspiration for Australia culture such as sand, sea and sun

Threats

• Competing with importing labels that could offer garments cheaper.
• High costs to produce locally